Jobmade is a product company based in Berlin, Germany. We develop a platform that helps people understand what they can do and what they want — then finds matching roles and writes the application to go with them.
This page is an English summary for international readers. The product itself is German-language and serves the DACH market (Germany, Austria, Switzerland).
Capable people rarely fail because of what they can do. They fail at translating it. A CV shows positions instead of abilities and titles instead of ways of working; anyone with a non-linear path becomes invisible in it. On the other side, applicant tracking systems sort by keywords. Both sides decide on the basis of a picture that is too coarse for the decision they are making.
Jobmade is a web application that job seekers operate themselves. Three connected steps:
To be explicit, because the industry is full of the opposite: Jobmade is a software product, not a service business. We do not sell consulting hours, we do not place candidates, and we do not work on individual cases on commission. Customers pay for access to the platform, not for time.
Coaches, employers and agencies can collaborate on a candidate's profile with that candidate's explicit permission. They are users of the platform — not our employees and not part of what we sell.
Every single piece of this exists somewhere already: CV builders, cover-letter generators, job boards, ATS checkers. What does not exist is the connection between them — and that connection is the actual work.
Martin Dahms, founder and owner. Diploma in product design, M.A. in Leadership in Digital Communication (Berlin University of the Arts / University of St. Gallen). Twenty years in concept work, brand and UX design — most recently as a senior UX designer at idealo, previously for brands including ADAC, Fielmann, IBM, Otto and Kaufland, alongside several years teaching UX and cross-media design at Berlin International University.
Jobmade grew out of his own job search. Applying again himself, he used the tools he knew — AI and UX — to build templates, prompts and review loops until the applications were clean and internally consistent. They looked good. He just never knew whether they were true: whether what he wrote about himself actually fit the role, or merely read well.
That uncertainty turned out to be the real question, and the product was built backwards from it: first the reflection, then the profile, then the comparison against real postings — and only last the application that follows from all of it. A thorough education in applicant tracking systems came along the way, and it is what the ATS check is made of today.
Having someone who knows software build a product about job applications is not enough. It needs people who work with applicants every day and see where they actually get stuck. Nicole Wohlfarth, a career coach, has shaped Jobmade from the start — alongside the founders of H&L Coaching GmbH, Coaching für Akademiker in Berlin and further coaching agencies that have already used Jobmade repeatedly with their own clients.
The coach and agency access in the product came out of that collaboration. It is not a feature bolted on afterwards; it is the reason a profile has been shareable from the beginning without its owner losing control of it.
Jobmade publishes its version history inside the app: über 170 Versionen with fast 500 dokumentierte Änderungen since the first release (Stand August 2026). In short: foundations and the application funnel, then matching and the business model, then operations, roles and tax handling, then document intake from any source, then maturity — a rebuilt reflection conversation, job search against real sources including the German Federal Employment Agency and employer career pages, five-dimension matching with a traceable score, and application PDFs at document quality. Most recently: shareable fit profiles, deep matching with a visible calculation, and a connection to external AI assistants.
Business, press and partnership enquiries: hello@jobmade.org. Product support: support@jobmade.org, or the in-app reporting assistant once you are signed in.